Pizza
Hut is now The Hut, Radio Shack is now The Shack. What’s going on with these re-branding efforts?
Is Microsoft eventually going to be The Soft?
Both Pizza Hut and Radio Shack
are taking significant risks with these bold moves.
Just because a company can change their brand identity
doesn’t mean
they should. Both Radio Shack and Pizza Hut can certainly
attempt to update their brand image. But only one
of the company’s brand change is probably necessary. more >
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What is Think Huge?
As
the inaugural entry to the new Think Huge blog, I
thought it would be best to start with what exactly “Think
Huge” means.
The concept originates from a
quote in a Fast Company article about Crocs I read
a few years ago. The article noted how Crocs started
small yet as they were growing a friend told them
to “Think Huge.” That
quote hit me—hard.
more > |
