CD Topics:
What You Will
Learn
Top 10
Marketing Trends Every Director & CEO
Should Know
Credit unions must become savvy
marketing organizations to survive in the future, which
means their board members must have a working knowledge
of this key field. As a marketing executive and author,
Arnold provides thoughtful insights for credit unions
to consider. This session examines trends including:
- Marketing
and technology fields merging
- Sales
culture rules!
- CRM will dominate
Got Brand? Successful Credit Union Branding Strategies
Does your credit union have a strong brand identity?
When your members see your credit union’s logo
or hear the credit union’s name, does a consistent
image come to mind? By giving brands distinctive qualities,
brand marketers create loyalty for their products,
services and credit union. Having led his credit union
through a name change process, Arnold provides practical
information on what to do and not do with your credit
union’s brand. This session provides:
- The lexicon of branding
- Tactics
for implementing a branding program
- Brand benefits • Brand
consistency
It Takes A Village: Community Charter Marketing
CUNA’s E-Scan implores credit unions to “be
involved in community activities.” However, true
community charter marketing is much more than being at
an event here and there: it takes a strategic approach.
More and more credit unions are evolving into institutions
serving larger populations. As a senior vice president
who led his credit union from a single sponsor to a community
chartered credit union, Arnold offers information and
ideas for maximizing your reach into your communities.
This session covers:
- Community marketing strategies
- Targeting
your community
- How non-community charters
can compete against
- Community marketing
tips and tactics community charters
- Formula for successful community
marketing
Star Wars
For Your Credit Union: Technology Strategy & Planning
With the dawn of the 21st century, credit unions can
no longer wait to embrace technology. How can credit
unions incorporate technology? As a credit union technology
executive, Arnold provides information on how your
credit union can brace itself for the rapid pace of
technological changes. This topic covers:
- How to assess your technological
needs
- Technology
plan basics
- Technology planning
tips
- Upcoming
trends
How
to Hold an Effective Board Meeting
Many board members report that meetings are too long,
waste too much time and achieve nothing. However, if
planned and conducted properly board meetings can be
meaningful. As senior vice president for Neighborhood
Credit Union, Arnold helps CUs examine their board
and its meetings.This session covers:
- Board packets and agenda
- Board
self-assessment
- Board chairman and committees
- Ten
steps to an effective board meeting
Pearl
Harbor or Pearl Jam? Marketing Across The Generations
Rotary phones. Touch-tone phones. Cell phones. Each generation identifies itself
with unique cultural images. Consumers active in today’s marketplace can
also be divided into four distinct groups: Matures, Baby Boomers, Xers and Dot
Comers. Your willingness and adaptability as an aggressive marketer will determine
how successful you are in reaching and bridging these critical age ranges. As
a credit union marketing executive, Arnold
gives key points on how to conduct generational marketing.
This session provides:
- An overview of Matures, Baby Boomers,
Generation X and Generation Y
- Practical ways credit unions can market
to each generation
- Financial products each generation
finds appealing
¿Se
Habla Español? Developing A Hispanic Marketing Strategy
Does the “Got Milk? campaign work in Mexico? Hardly.
The Spanish translation for “Got Milk” is “are
you lactating?” Simply translating marketing campaigns
into Spanish can lead to failure. The Hispanic population
is the fastest growing population segment in the United
States. Wanting to market to Hispanics is different than
doing so successfully. As author of CUNA’s white paper
Marketing to Hispanics and the person responsible for
his credit union’s Hispanic initiatives, Arnold
offers ideas for reaching this demographic.This session
provides:
- An overview of Hispanic statistics
and demographics
- Strategies
for reaching Hispanics
- Products Hispanics tend to want and segments within
- Tactics for
serving the Hispanic community this key group
Jumping
The Shark—Has
Your Credit Union Reached Its Defining Moment?
It’s a moment. A defining moment when you know
that your favorite television program has reached its
peak. The instant that you know from now on…it’s
all downhill. Some call it the climax. We call it the
jumping the shark (like when Fonzie jumped the shark
on Happy Days). As senior vice president for Neighborhood
Credit Union, Arnold helps credit unions examine their
organization. This session covers:
- Where your credit union is an organizational
cycle
- How can your credit
union avoid “jumping
the shark?”
- Has your credit
union “jumped
the shark?”
eMerging Technologies & Mobile
Marketing
IM. Live chat. Text alerts.
Social networking. Viral marketing. Blogs. Podcasting.
Are these emerging technology marketing trends or
just the latest fads that will fade away? As the marketing
and technology fields merge, marketing executives
must have a firm grasp on the latest technologies
and how to best use them to reach their members.
As an award
winning marketing executive and author, Arnold provides
thoughtful insights for credit unions to consider.
This session will cover:
- Technology strategies and trends
- eMerging technologies
- Benefits & best practices
- Implementation tactics
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